PRESS RELEASE, 26 January 2022

The Norwegian Ski Federation and Frydenbø are extending their agreement until the Alpine World Championships in 2025. The new agreement entails a stronger position towards para-alpine and expanded visibility across the national teams.

The Frydenbø Group has partnered with the Norwegian Ski Federation (Alpine) for eight years and is now signing a new agreement that extends through the 2024/25 season.

The focus of our previous collaborations has been to give women the same opportunities as the men. In the new agreement, funds for para-alpine skiing are earmarked and Frydenbø's logo will be clearly visible on the para-alpine national team jackets starting in the autumn of 2022.

- We are aware of our corporate social responsibility and how sponsorship funds can contribute in a positive way. By earmarking funds, we can contribute to positive change and equal opportunities regardless of gender or physical impairment. We have been looking forward to investing in Norway's para-alpine team and are very pleased to extend the agreement to do just that, said Silje Ulla-Zahl, marketing and communications director for the Frydenbø Group.

Frydenbø's logo will be visible on the speed suit and baselayer associated with all World Cup and Europa Cup teams.

- One of our priorities was to connect the Frydenbø brand even closer to the athletes. We look forward to developing this concept further as we define the details of the collaboration, Ulla-Zahl added.

Frydenbø is among Norway's largest car dealerships for Volvo, Polestar, Nissan, Renault, BYD and Maxus vehicles, as well as sales and service for used cars. We also manufacturer two boat brands, Nordkapp and Sting, from dedicated factories in Poland, and we are also a distributor of the Zodiac brand. Frydenbø has been servicing nautical vessels for over 100 years, and also manages and develops commercial property in Western Norway.

Frydenbø thinks long-term in everything we do. This is also reflected in the partners we choose, in our goal of making a difference in our areas of interest. We are known for performance and quality. That is one of the reasons we chose the national alpine ski teams to be our ambassadors, said Knut Herman Gjøvaag, CEO and owner of the Frydenbø Group.

Frydenbø Group, is a family-owned corporation of five business units; INDUSTRY, AUTOMOTIVE, REAL ESTATE, MARITIME AND NXT. The Group has 560 employees. Our turnover in 2021 amounted to approx. 3.5 billion kroner. Strategic focus areas: customer journey, team and sustainability. Vision: "To create value through quality and world-class service".

For questions and additional information, please contact Silje Ulla-Zahl, suz@frydenbo.no, 928 35 966 or Claes-Tommy Herland Claes-Tommy.Herland@skiforbundet.no, 928 27 283.